Lincoln Park Zoo rebrand

Lincoln Park Zoo Rebrand

Overview:

The rebranding of Lincoln Park Zoo emphasize a modern, dynamic visual identity and enhanced digital engagement, aiming to attract audience by highlighting its commitment to conservation, education, and community-focused experiences.

Idea:

The new visual identity for Lincoln Park Zoo, featuring dynamic color and animal photography, creates a vibrant and cohesive brand that captures the essence of the zoo’s mission and the diversity of its wildlife. The new mark of Lincoln Park Zoo uniquely incorporates architectural elements with the word "ZOO" stylized into the form of a building, symbolizing the integration of the zoo within the urban landscape of Chicago

Role

Designer

LOGO

The logo for Lincoln Park Zoo combines elements of wildlife and architecture, creating a memorable and impactful design. The representation of “ZOO” is uniquely integrated into a stylized architectural structure. This effective merging of themes highlights the zoo’s role as a sanctuary for diverse species within a bustling city environment

Photography Logo

Incorporating animal imagery within the architectural logo of Lincoln Park Zoo visually emphasizes the integration of nature and urban design, symbolizing the zoo’s mission to nurture wildlife within the city landscape and enhancing its appeal to visitors interested in animal conservation.