A New Mark: Lookingglass Theatre Chicago
Overview:
This project is to develop mark solutions for Lookingglass Theater located in River North, Chicago.
Idea:
After researching the history and organization mission. I come out with two key words: Dimension and Reflection.
The shapes of this can be interpreted as the ‘looking
glass’ itself—a portal to different perspectives or
dimensions, which is fitting for a theater that aims to
offer new views and experiences. The logo’s simplicity
lends it a modern and sophisticated air, ensuring that
it’s easily recognizable and versatile across various
mediums. Its conceptual depth aligns with what one
might expect from a theater: an institution dedicated
to thought-provoking, reflective, and multifaceted
storytelling.
Role
Designer
Tool
InDesign, Photoshop
About
The Lookingglass Theatre was founded in 1988 by graduates of Northwestern University. The company shares its ensemble-based theatrical techniques with Chicago-area students and teachers through Education and Community Programs, focusing on collaboration, transformation, and invention with an artistic vision. Recipient of the 2011 Tony Award for Outstanding Regional Theatre, Lookingglass has built a national reputation for artistic excellence and ensemble-based theatrical innovation.
