Hyperlink

Role: Brand identity design + market research

I worked as a designer on the 0-to-1 launch of Hyperlink, an AI tool built for both creators and strategists. Over 3 months, I contributed to the research and UI/UX design, focusing on a flexible interface.

Team: 4 designer

Hyperlink was designed as more than a tool to store data — it’s a digital second brain. In a world overflowing with scattered files, fleeting thoughts, and disconnected apps, we aimed to create a product identity that feels both human-centered and emotionally resonant, while also providing clarity and structure

Website

https://hyperlink.nexa.ai/

Choose Coral Sunrise when you’re in "The Warm Companion" mode—a vibrant, empathetic space built for open-ended brainstorming and creative flow.

When it’s time to get down to business, switch to Dusty Mint, our "Quiet Strategist"—a calm, structured environment optimized for organization and deep analysis.

It’s more than a theme; it’s a workspace that aligns with how you think.

We designed Hyperlink to move at the speed of thought, shifting between two distinct modes to match users workflow.

UI/UX Outcome