CLIENT
Lincoln Park Zoo
INDUSTRY
Nonprofit / Cultural Institution
DELIVERABLES
Brand Design Logo Design Visual Identity
ROLE
Design Art Direction Motion Design
Overview
Located in the Lincoln Park neighborhood just north of downtown Chicago, the Lincoln Park Zoo is one of the oldest free-admission zoos in the United States, housing over 1,100 animals and serving as a global leader in wildlife conservation and research.
Challenge
Strengthen digital engagement and attract broader audiences while reinforcing the zoo’s commitment to conservation, education, and community access. Embed Chicago’s urban personality into the visual language.
Goal
Balance playful, family-friendly energy with the credibility of a conservation institution. Reflect Chicago’s character while keeping the mission “Wildlife for All” at the heart of the brand.
Results
Created a cohesive and vibrant brand concept that connects wildlife, architecture, and urban culture. The redesigned “ZOO” mark incorporates architectural elements, symbolizing the zoo’s place within Chicago’s city landscape.
LOGO
The logo for Lincoln Park Zoo combines elements of wildlife and architecture, creating a memorable and impactful design. The representation of “ZOO” is uniquely integrated into a stylized architectural structure. This effective merging of themes highlights the zoo’s role as a sanctuary for diverse species within a bustling city environment.
Photography Logo
Typography & Color
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