CLIENT
Lookingglass Theatre Company
INDUSTRY
Performing Arts / Theatre
DELIVERABLES
Brand Design Logo Design Social Media
ROLE
Brand Design
Overview
Developed a modern and recognizable mark solution for Lookingglass Theatre Company in Chicago. The redesign transforms the original handwritten logo into a refined identity that reflects perspective, transformation, and theatrical experimentation.
Challenge
Create a cohesive visual mark that embodies the meaning of “Lookingglass” while honoring the company’s legacy. Capture their spirit of “theatre without a net” through a bold yet contemporary identity.
Goal
Balance modernization with the expressive and improvisational energy of the original logo. Translate abstract ideas of reflection and perspective into a simple, memorable mark.
Results
Delivered a clean, modernized logo concept that improves recognizability and scalability. Established a visual direction that aligns with the theatre’s experimental and ensemble driven identity.
Lookingglass Theatre Chicago
Overview:
This project is to develop mark solutions for Lookingglass Theater located in River North, Chicago.
Role
Designer
Tool
InDesign, Photoshop, After Effect
